National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing Management of Business Firms, Building Effective Collaborations Using the Concept of Category Management
Čapek, Michal ; Hesková, Marie (advisor) ; Ezrová, Hana (referee) ; Lieskovská, Vanda (referee) ; Rozmahel, Petr (referee)
Dissertation presents theoretical approaches to category management including the definition of its 8-step process. The implementation of category management is shown on examples of the Coca-Cola company, which support functionality of suggested methodology and objectives from the beginning of this dissertation.

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